Colour Theory

Color-Theory-Infographic.jpgWhy do we see colour?

When light is shone onto an object, it absorbs some of the light and the rest is reflected at it’s surface. Our eyes take the light reflected and interpret these as colours.

What are the three primary colours?

Red, Blue, Yellow

What are the three secondary colours?

Purple, Orange, Green

What are complementary colours to the three primaries?

Orange/Blue, Green/Red and Purple/Yellow

What does RGB mean?

It is referring to a system that is used to represent colours on a computer display.

What does PMS mean when talking about colour?

PMS means Pantone Matching System, a system made by a company to try and better match colours across different industries and manufacturers. 

What does CMYK mean?

It is a colour model used in colour printing. It refers to the four inks used, Cyan, Magenta, Yellow and Key (black).

What is a tint?

The mixture of a colour with white to increase its lightness.

What is a shade?

The mixture of a colour with black to decrease its lightness.

What does ‘spot’ colour mean?

Any colour generated by pure ink using a single run.

How many colours do we need to print full colour?

Four, Cyan, Magenta, Yellow and Key

Olympic Logos

Best Logo:

The Beijing 2008 Olympic logo is the best from the 6, the logo and text capture elements of both traditional China as well as an easy identifiable sports or olympic theme. The design is clean yet has a layer of complexity that shows thought and creativity.

Worst Logo:

Londons 2012 Logo is by far the worst logo, the design is confusing and not immediatley apparent what it is supposed to represent. The design is messy and does not have the same clean finished look as the rest of the logos do. The colour is unprofessional looking and needs another colour to balance it out.

Olympic Logos 2000-2016

Athens 2004 – Australia 2000 – Atlanta 1996 – Rio 2016 –  England 2012  – China 2008