The Beijing 2008 Olympic logo is the best from the 6, the logo and text capture elements of both traditional China as well as an easy identifiable sports or olympic theme. The design is clean yet has a layer of complexity that shows thought and creativity.
Londons 2012 Logo is by far the worst logo, the design is confusing and not immediatley apparent what it is supposed to represent. The design is messy and does not have the same clean finished look as the rest of the logos do. The colour is unprofessional looking and needs another colour to balance it out.
Olympic Logos 2000-2016
Athens 2004 – Australia 2000 – Atlanta 1996 – Rio 2016 – England 2012 – China 2008