Cows and Companies

Finished Design

(Full design and stationary variations is displayed on Main Blog)

First Brainstorms:

I started off my research on this task by brainstorming the different types of dairy products there are. I used this then to aid me in my research into other dairy company branding and logos.

I narrowed down the company ideas to Ice-cream, Milk and Cheese, and for each company I brainstormed different directions, themes and brand names.

Brainstorming:

I decided to then develop the ice-cream and cheese ideas, and after working on both for a little I decided to continue just the ice-cream brand, with a more grungey theme based off the idea of “Ice-cream to die for”

 

Branding Design and Styling Guide Research 

Through looking at these examples I was able to realise the importance of having consistency throughout the branding of a company.

 

Corporate Stationary Research:

I used Pinterest to research different corporate stationary designs and found inspiration from many of them on ways I could incorporate different shapes or colours into my design, and opened my eyes to a wider range of visual effects and styles.

 

General Research:

I used Pinterest to collect ideas and inspiration I found when researched different brands and styles as well as images that related to my brands theme. A lot of these pictures helped me from the start when first brainstorming different brands to more specifically when getting ideas for specific shapes and images such as how to design and draw a skull for my ice-cream logo.

 

First Brainstorms:

I started off my research on this task by brainstorming the different types of dairy products there are. I used this then to aid me in my research into other dairy company branding and logos.

 

Computer work:

Below is a collection of some of the process work from the different stages that I went through when bringing about this design. At first I tried free hand drawing in illustrator however this did not work and I instead moved to tracing images of skulls I found online, when finding the most suitable image and tracing it I then modified the skull design to appear to be ‘melting’. I then started looking and working with typefaces and tag lines as well as colours.

 

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